Archive for November, 2009
So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you’re entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.
Just and honest consultants in the ‘public offering’ industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the ’boutique firms’ with minimal overhead that keep a low profile and are made up of 3 or 4 ‘partner’ consultants.
These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.
These ’boutique’ consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.
The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time?
Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!
Will Obama Invest In Typical Demo Investments After His Term Is Over?
Posted by: | Commentssuch as gm and chrysler,lady shoe sales in chicago,barney frank comics,non profit foundations like the Clinton’s and the sales of house and senate seats?
Public Companies Succeed Faster When Triggering the Necessary Element of Emotion
Posted by: | CommentsWhether you are a modest local company or a large international corporation the need for strong publicity is a constant necessity for branding, direct marketing and lead generation. Publicists have been spoiled throughout the years by sending out pitch letters to radio shows, television news corporations and print media to put out a blurb about their client. These little blurbs usually give a minor jump in the pulse of an otherwise dead publicity campaign but the publicist feels that if they got you some coverage, they did their job, but now the game of publicity has changed.
The publicist profession has converged with the advertising agency to create a hybrid, one stop shop, ultra powerful, rapid response type of promotion now referred to as ‘Publicity Marketing’. These consultants offer a cost effective, guerilla marketing approach that includes everything a business needs in one turnkey solution. Direct response, publicity campaigns, branding and other genres of targeted promotion are offered in an all inclusive service that any business can afford.
Now as publicity marketing has carved out a solid chunk of the corporate promotion market place it’s forcing the evolution of marketing once again with the’60’s mentality of ‘emotions branding’. A good publicity marketing company will take a powerful marketing campaign and add jet fuel to the process by infusing the element of emotion to break through and grab hold of the subconscious mind where the most powerful messages are stored in the target candidate’s mind and when they are ready to buy and automatic switch is flicked on and your brand takes precedence in their mind. The most experienced publicity marketers are able to trigger the ‘buy now’ button to induce sales and this entire process revolves around piercing through the conscious, judgmental and critical part of the mind and going right to the subconscious mind to store messages to promote your brand.
These messages are stored by using various colors, terms, word positioning, cornering and gently bombarding the candidate with your message until your brand becomes one with your industry terms. The publicity marketer must barrage the candidate with more than just a brand name but a solution to, but not limited to their direct need for your service. It doesn’t matter if your selling widgets or motor oil, you must demonstrate how your brand will solve any issue they are currently struggling with, whether it’s a gloomy day, they’re stuck in traffic, their spouse is ignoring them, whatever, how is your brand going to pass through that critical faculty of the conscious mind and sooth their being with an overwhelming state of contentment?
Most likely your service won’t be able to do this on it’s own, but a good publicity marketing company will know exactly what nerves to touch so that your brand becomes a warm blanket and a soothing cup of tea on a stormy night. Make your brand the one stop cure for the clients emotional ailment and you’ve got them!
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Politicians gloat that Iraq is safer than Chicago. The worlds black market is seeing a rise in cash revenue as well as Mafia’s and gangs. And all our president and president elect can do is focus on the war on terrorism and the coming war on Pakistan. In a time of need shouldn’t we turn to survival of the fittest? Protect our boarders and invest more money here?
Setting Your Trading And Investing Goals
Posted by: | CommentsGoal setting in trading and investing, and indeed in any area of your life, has two vital items involved in goal setting and goal attainment: i) perceived difficulty of the goal; and ii) how specific your goal is.
If you set yourself a trading/investing goal which is difficult and specific you are more likely to heighten your performance to attain your goal.
In a trading example a goal to earn $50,000 next year through your trading activity is good. However, a goal to achieve, say $51,600 will likely produce better performance as it is perceived by your brain as more specific.
Setting easy goals is unlikely to raise your performance as if you set a difficult but specific goal. So if you believed that a trading goal to earn $51,600 is easily attainable for the year, and then maybe set it to a more challenging $72,400.
But your goal has to be realistic to be achievable. You need to believe your goal is attainable through your past experience, knowledge, training and/or skills that you can make it happen. So to perform against your goal make it realistic.
As you work towards achieving your goal, your belief in the importance of achieving your goal will make you more committed to your goal. As you assess your progress you will be reinforcing your commitment when seeing results. This will strengthen your performance to achieving your goal.
A way of measuring your trading progress, can be done as simply as keeping an ongoing running tally of your trading outcomes for the year. For example, if your goal is to earn $72,400 from trading for the year and by half way through the year your trading tally is $38,100 you can measure how well you are placed to achieving your goal – you have more than half of your goal achieved.
Often when we start off in trading/investing we do not set goals. Often we’re just happy to see ourselves make some money. This unfortunately is not specific or difficult – it is not going to challenge or focus your performance.
So, why not think through your trading or investing goals. Set yourself an attainable, but difficult specific challenge and measure your progress. You will be amazed how you feel about your results.
Kevin Hogan discusses in his textbook “The Psychology of Persuasion”, the idea of “the least acceptable result” and how this is the goal that most people will achieve from any activity. What is your trading or investing least acceptable result? Don’t let this be your goal, set your trading/investing goal today and raise your performance and watch the results.
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